“To me Redneck is a sense of self and a way of life” – Gretchen Wilson

Although Philly is where we call home, we know that you do not have to live down South to have a love and appreciation of the country lifestyle – for us, country is a frame of mind, not a location.   

We pride ourselves on producing high quality country inspired apparel and accessories which are made in the USA.  Our apparel fuses southern spirit and couture class.  Our brand strives to inspire our customers individuality and to bring out their “inner cowgirl or cowboy” with our playful line of T-shirts and tank tops.